Consumer Research & Data Collection · Fish Baron
Two ways to read Fish Baron
Fish Baron is a fishing and outdoors publication first. Layered on top of it is something most outdoor sites never try: an anonymous, reader-powered study of how anglers actually fish, what they buy and what they remember. So you get fishing answers based on what real anglers choose, not one writer’s hunch.
Two layers
One site, two jobs
Layer one: the articles
Tackle and technique, fishing boats, the towns and waters worth the trip, camping, wildlife and a healthy dose of nostalgia for how we learned to fish. Written to inform, inspire and, now and then, make you laugh.
Layer two: the reader signals
Small, optional taps sit alongside the articles. Each one is anonymous. Added together across many readers, they answer questions nobody has good data on: which boats readers would actually buy, how many keep their catch, which era of fishing they grew up in.
The signals
What you can tap
“One lure for the rest of your life?”
A one-question poll. You see the reader split as soon as you vote.
❤️ or 👎 on a cabin, a boat or a tackle box
Reactions on photos show which styles, colours and eras readers love.
“Lived it · Remember it · Before my time”
On our fishing-nostalgia articles: how many readers grew up with the old cantilever tackle box.
Guess the price
On articles that list prices, guess what that rod or outboard cost before the answer appears.
There is also a one-tap “why?” follow-up after you react to a photo, so we learn the reason and not just the vote. Alongside the taps we record ordinary page analytics: which images were viewed, how far you scrolled and how long you stayed.
Exactly what is recorded
Kept, and never collected
Stored with each tap
- What you tapped, on which image or poll
- A random session code, not linked to your name, email or any account
- Device type, such as phone or desktop
- How you arrived, such as search, Pinterest or Facebook
- Approximate region, state or province only, read from the network edge
- If you came from an ad: the ad platform’s aggregate age and gender mix for everyone that ad reached, never anything about you
Never collected
- Your name or email address
- Your IP address
- Any account or login
- Your precise location
- Anything you type
- Faces: images are described by style, colour and era, and people in them are never identified
How results are published
Totals only. Never about one person.
You see the split
Right after you answer, you see how other readers answered. Later, the combined results become data-backed articles and charts.
Many readers, never one
We only ever publish totals across many readers. Small groups are never reported, and nothing is ever published about an individual.
Always optional
If you do not tap, nothing beyond ordinary page analytics is recorded. Anything you save lives in your own browser, and clearing your browser storage removes it.
What it lets us find out
- Which fishing boats readers would buy tomorrow, and why
- How many readers fish mostly from shore versus a boat
- Which old-school gear readers remember using
- What readers think gear really cost back then
Custom consumer research
Need answers from anglers and outdoors people?
If the answer you need isn’t in a published report, we can collect it. Fish Baron is part of JGD Media Group’s consumer research network, and custom studies run in front of readers already engaged with your category, so responses come in fast and reflect real choices.
What we can run
What you receive
A private PDF report, the full dataset, and a call to walk through the findings. Studies are exclusive to you unless you choose to publish.
Tell us your category, the decision the research should inform and your timeline.